From the naming, inspired by the freshness of each freshly washed garment, to the creation of the logo that conveys that same lightness, we were responsible for bringing this concept to life. What’s more, our team didn’t just create the brand – we also designed the interior decoration, including the shop windows and the façade, ensuring a cohesive and impactful visual identity in every detail.

To make sure everything was perfect, we were also at the client’s side during production and final assembly. Given this, it is clear that it is possible to merge branding, interior design and execution into a unique, sensorially surprising experience.