We accepted the challenge from Patinter, a well-known transport company, to create an activity book for children, with the aim of offering a playful, educational experience in line with the Christmas spirit.

The protagonist, Amarelinho is a road hero who takes children on a magical journey through different countries, discovering Christmas traditions and facing interactive challenges such as alphabet soup, painting, logic games and even festive recipes.

The concept of the project was designed to combine important values for Patinter – such as solidarity and respect for cultural diversity – with a format that would involve children and their families, creating moments of sharing and fun.

The book stands out for its captivating narrative, appealing illustrations and the integration of interactive elements, such as Spotify codes for listening to Christmas music. Every detail has been thought out to provide an engaging experience, which at the same time reinforces the emotional connection with the brand.

Thanks to Amarelinho, Patinter was able not only to celebrate Christmas in an original way, but also to create material that will remain in families’ memories, associating the brand with moments of unity and happiness.