Recently integrated into the Network of Portuguese Theaters and Cinemas, the Carregal do Sal Cultural Center needed a strong and impactful visual identity that reflected its mission and values. To meet this challenge, it relied on the Triplo team to create a new visual concept.

Thus, a logo was created that clearly conveys cultural diversity and the institution’s policy of integration and inclusion. The choice of similar typography, but with different visuals – symbolizes exactly this plurality and the Cultural Centre’s ability to welcome different forms of art and expression.

In addition, the color palette was carefully thought out to make an implicit and light-hearted connection to the Municipality of Carregal do Sal, respecting the institution’s autonomy while maintaining the local cultural identity. This project was undoubtedly a key element in the evolution of its institutional image, reflecting a new phase of growth and visibility.